![]() First came the long-awaited IPO, accompanied by a novel prospectus. Whatever its ultimate outcome, it was part of a shrewd PR campaign by Google to retain the leadership position among competing search engines. Though the popular search engine’s project is just getting off the ground, far behind many other book digitization projects, Google’s announcement that it was partnering with major research libraries to put their collections online could be a tipping point in public awareness of virtual libraries. Last December, for the first time in memory, research libraries made the front page of The New York Times - above the fold, yet! What could possibly make such traditional institutions newsworthy? “Google is Adding Major Libraries to its Database” read the headline. ![]() Google's Digitization Project - What Difference Will it Make?
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